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Web the bcg matrix is used to visually portray a firm's portfolio of projects or brands on a quadrant along relative market share (horizontal axis) and market growth rate (vertical axis). Data visualization with dynamic dashboard for your presentations. The bcg matrix is widely used to perform business portfolio analysis as one of the steps in strategic planning process. Let’s.
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Web the bcg matrix is used to visually portray a firm's portfolio of projects or brands on a quadrant along relative market share (horizontal axis) and market growth rate (vertical axis). The template will provide both a color version and a black and white version, depending upon your needs, as shown below. Just measure the statistics on your portfolio to get a comparative product/service chart as a reference to start your marketing plan. Step 2 = list the portfolios (brands/firms) to be included